Privacy Policy

At Pure Casino, we respect the privacy of every user who visits our website, creates an account, or uses our services. This Privacy Policy explains how we collect, use, store, protect, and share personal information in connection with our online gambling services. It also explains the choices available to users regarding their personal data and the steps they may take to access, update, or correct their information.

We collect personal information to operate our services safely, lawfully, and efficiently. Some information is provided directly by users when they register an account, contact customer support, subscribe to communications, or complete verification checks. Other information may be collected automatically when users access the platform, use account features, make transactions, or interact with the website.

The personal information we may collect includes name, date of birth, residential address, email address, telephone number, payment-related information, account activity, login details, device data, IP address, browser information, communication history, and documents used for identity verification. Where required for compliance, we may also collect information needed to confirm age, verify identity, prevent fraud, detect suspicious activity, and meet legal or regulatory obligations.

We collect this information for a number of important reasons. These include creating and managing user accounts, verifying identity, processing deposits and withdrawals, protecting accounts against misuse, monitoring transactions, providing customer support, improving website functionality, maintaining platform security, applying responsible gambling measures, and complying with legal duties. We do not collect personal information without a clear business, legal, or operational reason.

Information We Collect

The information we collect depends on how a user interacts with Pure Casino. In most cases, this information falls into several main categories.

Personal identification information

This may include:

• full name
• date of birth
• address
• email address
• phone number

Account information

This may include:

• username
• account preferences
• login activity
• transaction history
• gameplay or account usage records

Verification information

This may include:

• identity documents
• proof of age
• proof of address
• information used during know-your-customer checks

Financial and transaction information

This may include:

• deposit records
• withdrawal records
• payment method details
• billing-related information
• account balance history

Technical information

This may include:

• IP address
• device type
• browser type
• operating system
• cookies and similar tracking information
• website interaction data

Communication and support information

This may include:

• messages sent to customer support
• chat correspondence
• complaint details
• account-related enquiries

Responsible gambling information

Where applicable, this may include:

• self-exclusion requests
• deposit or gameplay limits
• restriction settings
• account monitoring connected to player protection

How We Use Personal Information

Pure Casino uses personal information only where it is relevant to operating the service, protecting users, and meeting legal requirements. We may use collected information to:

• create, maintain, and administer user accounts
• verify identity and confirm eligibility to use the platform
• process payments, deposits, and withdrawals
• detect fraud, suspicious conduct, and security threats
• communicate with users about their account
• respond to support questions and complaints
• improve website performance and service quality
• maintain records required for legal and compliance purposes
• apply responsible gambling measures and account protections
• send marketing communications where permitted and where the user has not opted out

We may also use information in aggregated or de-identified form for internal analysis, service improvement, risk management, and reporting. Where information no longer identifies an individual, it may be used for business insight purposes without being treated as personal data in the same way as directly identifiable information.

Identity Verification and Compliance

To protect users and comply with applicable obligations, Pure Casino may require identity verification before or during the use of certain services. This may involve requesting documents or information that confirm a user’s identity, age, and eligibility to access gambling products.

Identity and compliance checks may be carried out to:

• confirm that users are of legal age
• prevent fraud and account misuse
• detect duplicate or suspicious accounts
• comply with anti-money laundering requirements
• protect payment systems and withdrawals
• meet regulatory expectations

Where verification is required, failure to provide accurate or sufficient information may limit access to some services, delay transactions, suspend certain account features, or result in account restrictions where permitted by law or platform rules.

Cookies and Technical Tracking

Pure Casino may use cookies and similar technologies to operate the website, remember user preferences, improve performance, support security, and better understand how the platform is used. Some cookies are necessary for essential site functions, while others may support analytics, performance measurement, or customised content.

Users may be able to manage certain cookie settings through browser controls or through settings made available on the website. However, disabling some cookies may affect how parts of the service function.

Technical information collected through cookies or similar technologies may include:

• session activity
• website pages viewed
• time spent on pages
• device identifiers
• browser settings
• referring pages or links

This information helps us maintain service quality, detect unusual activity, and improve the user experience.

Responsible Gambling and Player Protection

Pure Casino may process certain information to support responsible gambling measures and player protection tools. This may include information related to self-exclusion, deposit limits, cooling-off periods, account restrictions, and other user protection settings.

We use this information to:

• apply user-selected protection tools
• respond to requests involving account limits or exclusions
• support safer gambling interventions where necessary
• meet obligations related to responsible gambling
• reduce harm and improve protective account controls

Information connected to responsible gambling is handled with particular care because it may relate to user wellbeing and risk management. It is not treated as ordinary promotional or account-preference data.

Communications with Users

Pure Casino may contact users for different reasons, and not all communication has the same purpose. Some messages are essential for the operation and security of the account, while others relate to promotions or optional updates.

Essential communications

These may include:

• password reset messages
• security alerts
• deposit and withdrawal confirmations
• verification requests
• important account notices
• updates relating to policy or compliance matters
• responsible gambling notifications

Optional communications

These may include:

• bonus offers
• promotional campaigns
• newsletters
• loyalty or VIP updates
• product announcements

Users may opt out of promotional communications where this option is available. However, they may still receive necessary service-related messages connected to their account, security, verification, or legal obligations.

How We Share Information

Pure Casino does not share personal information casually or without reason. We may share information where it is necessary to operate the service, protect the platform, comply with the law, or work with service providers that support key business functions.

Personal information may be shared with:

• payment service providers
• identity verification providers
• fraud prevention and security partners
• customer support platforms
• hosting and infrastructure providers
• analytics service providers
• legal, compliance, and audit advisers
• regulatory or law enforcement authorities where required

Where third parties process personal information on our behalf, we expect them to handle that information securely and only for authorised purposes connected to the services they provide to us.

International Data Transfers

Because online services may rely on infrastructure, systems, or service providers operating across multiple jurisdictions, personal information may in some cases be stored, processed, or accessed outside the user’s home country.

Where international transfers take place, Pure Casino takes reasonable steps to ensure that personal information continues to receive an appropriate level of protection. These steps may include contractual safeguards, restricted access measures, internal security controls, and vendor oversight procedures.

Data Retention

Pure Casino keeps personal information only for as long as it is reasonably necessary for the purposes for which it was collected, including account administration, legal compliance, fraud prevention, dispute handling, financial reconciliation, security monitoring, and regulatory recordkeeping.

Retention periods may vary depending on the type of information involved. Some records may need to be kept longer than others because of legal, financial, or compliance requirements. When information is no longer needed, we may delete it, anonymise it, or securely restrict it in accordance with applicable obligations and internal retention practices.

Data Security

Pure Casino takes reasonable steps to protect personal information from loss, misuse, unauthorised access, unauthorised disclosure, alteration, and destruction. These steps may include technical, organisational, and administrative safeguards designed to protect both user accounts and internal systems.

Security measures may include:

• restricted access controls
• identity and access management procedures
• secure storage environments
• monitoring for suspicious activity
• encryption or similar protection methods where appropriate
• staff access limitations based on role and need

Although we work to protect personal information, no online transmission or storage method can be guaranteed to be completely secure. Users are also responsible for protecting their login credentials and using account security features appropriately.

User Rights and Choices

Users may have the right to request access to their personal information, ask for corrections to inaccurate records, update account details, manage communication preferences, and raise concerns about how their information is being handled.

Depending on applicable law and the nature of the request, users may be able to:

• request a copy of certain personal information
• correct inaccurate or outdated information
• update account contact details
• withdraw from promotional communications
• request support regarding account closure
• submit a complaint about privacy handling

To exercise these rights, users may contact Pure Casino through the appropriate support or privacy contact channel listed on the website.

Australian Sources Relevant to Privacy and Gambling

Key Areas Covered by This Privacy Policy

Children’s Privacy

Pure Casino does not knowingly collect personal information from individuals who are below the legal age required to use gambling services. Our platform is intended only for adults who are legally permitted to access online gambling products in the relevant jurisdiction.

Because gambling services involve identity checks and age verification, users may be asked to provide documents or other information that helps confirm eligibility. AUSTRAC states that online gambling providers must complete applicable customer identification procedures before creating an account or starting to provide designated services, which supports the need for age and identity verification at an early stage.

If Pure Casino becomes aware that information has been submitted by a minor, we may take steps to restrict the account, suspend access, and delete or otherwise handle the information in line with legal and operational obligations. This section is important because age restriction is not just a platform rule. It is part of the wider compliance framework that surrounds gambling services in Australia.

Access to Personal Information and Corrections

Users may request access to personal information held by Pure Casino and may also ask for corrections where information is inaccurate, incomplete, or out of date. This applies especially to account details, contact information, and other personal records that affect account use, verification, or communication.

The OAIC’s APP guidance says an APP privacy policy should explain how an individual can gain access to personal information and seek correction, and that at a minimum the policy should state that people have the right to request access and correction, along with contact details for making those requests.

In practice, Pure Casino may ask users to verify their identity before responding to a request involving personal data. This is a security step designed to prevent unauthorised access to account information. In some cases, there may be limits on what can be disclosed immediately, particularly where the request overlaps with fraud prevention, legal restrictions, ongoing investigations, or recordkeeping duties. Where that happens, the response should still be handled clearly and reasonably.

Users may generally contact Pure Casino to:

• request access to personal information
• ask for inaccurate details to be corrected
• update personal or account contact information
• enquire about how their data has been used
• raise concerns about data handling

Complaints and Privacy Concerns

Pure Casino should provide a clear way for users to raise privacy concerns or complaints. A privacy policy works better when it does not force users to search across the website for the right contact path. The complaint process should be easy to find and simple to follow.

The OAIC guidance emphasises that an APP privacy policy should describe how an individual may complain about a breach of the Australian Privacy Principles and how the organisation will deal with such a complaint.

For that reason, this Privacy Policy should state that users may contact Pure Casino if they believe their information has been mishandled, if they are dissatisfied with a privacy response, or if they want clarification about any data practice described in the policy. A practical complaint pathway usually includes:

• a privacy or support contact email
• a contact form or internal support channel
• enough account details to identify the request
• a reasonable review and response process

Where a complaint cannot be resolved internally, users may also have access to an external complaint avenue depending on the legal framework that applies to the service.

Third-Party Services and External Links

Pure Casino’s website may contain links to third-party websites, services, payment tools, verification providers, or responsible gambling resources. These external services may operate under their own privacy notices and their own data-handling rules.

That means Pure Casino’s Privacy Policy should explain that once a user leaves the platform or engages with a third-party environment, the privacy practices of that third party may apply. This is especially relevant where the website links to official gambling safety or regulatory information. For example, ACMA directs users to BetStop for national self-exclusion information, and Gambling Help Online provides 24/7 help and support services in Australia.

A good policy does not try to blur that boundary. It should make clear that users are encouraged to review the privacy terms of third-party providers before submitting personal data through external services.

Cross-Border Disclosure and Service Infrastructure

Online casino operations often rely on cloud hosting, identity verification systems, payment processors, security tools, and customer service platforms that may operate across multiple jurisdictions. Because of this, some personal information may be stored, processed, or accessed outside the country in which the user is located.

The OAIC notes that privacy policies should address likely cross-border disclosures of personal information and, where relevant, the countries in which recipients are likely to be located.

For Pure Casino, this means the Privacy Policy should make it clear that international processing may occur where reasonably necessary for service delivery, fraud prevention, payment handling, customer support, infrastructure management, or compliance operations. It should also state that reasonable safeguards may be used, such as:

• contractual protections
• restricted internal access
• vendor oversight
• security controls for data storage and transfer

This section matters because users should not have to guess whether their information stays in one place or moves through connected service systems.

Legal and Safety Context Around Data Use

Some forms of personal information processing in online gambling are not optional from an operational standpoint. Identity verification, account monitoring, suspicious activity controls, and certain recordkeeping practices may be required to support legal compliance and platform safety.

AUSTRAC says providers must identify and verify customers before providing designated services, and its current guidance explains that written AML/CTF programs must document procedures used to identify customers and verify that their information is correct.

At the same time, ACMA says online wagering services must be on the register of licensed interactive gambling providers to operate legally in Australia and warns users to avoid services not on the register.

These official sources are useful because they show that privacy in gambling does not exist in isolation. It sits alongside legal access controls, responsible gambling systems, verification rules, and user protection expectations. A good Privacy Policy should reflect that reality without sounding overly technical.

Australian Sources Relevant to Privacy, Safety, and User Protection

Changes to This Privacy Policy

Pure Casino may update this Privacy Policy from time to time to reflect changes in legal requirements, service features, compliance procedures, security practices, or operational processes. When changes are made, the updated version may be published on the website with a revised effective date or last updated notice.

A good policy should not suggest that every minor wording change requires separate user action, but it should make clear that important updates may affect how personal information is handled. Users should therefore review the policy periodically to stay informed about current privacy practices.

Contact Details

Users who have questions about this Privacy Policy, want to request access or correction, or wish to raise a privacy concern should be able to contact Pure Casino through the relevant support or privacy contact channel provided on the website.

That contact section should ideally include:

• a privacy or support email address
• a general support pathway
• enough detail for users to identify the correct contact route
• a simple way to reference account-related issues

The OAIC guidance specifically points to the value of including clear contact details for access and correction requests in a privacy policy.

This Privacy Policy is intended to explain how Pure Casino handles personal information in connection with its online gambling services. It covers the collection, use, storage, disclosure, protection, and correction of personal data, along with the role of verification, responsible gambling measures, user rights, and compliance-related controls.

In a gambling environment, privacy is tied closely to trust. Users share identification data, financial information, account records, and sometimes sensitive protection-related information. A clear policy helps users understand how that information is handled and what safeguards apply throughout the relationship.

Contact Information

If you have any questions about this Privacy Policy, would like to request access to your personal information, need to correct inaccurate data, or wish to raise a privacy-related concern, you may contact Pure Casino using the details below.

Pure Casino
Level 36, Governor Phillip Tower, 1 Farrer Place, Sydney NSW 2000, Australia
Phone: +61 412 345 678
Email: [email protected]

We may ask you to provide enough information to verify your identity before responding to requests related to personal data, account access, corrections, or privacy complaints. This helps us protect user information and prevent unauthorised disclosure.